Out of the many features a booking engine offers, there are few features that your ideal booking engine must have.
As mentioned previously your website is your online shop that is accessible to your customers 24/7 allowing them to make a booking anytime. If customers are unable to make a booking anytime they want then you will be losing out a lot. Adding to that, if you are targeting international customers then indefinitely you will lose your international customers as well. Bear in mind that uptime is also crucial to maintaining the strength of your direct reservations channel.
According to Statista, there are 6.378 billion smartphone users in 2021. When compared to 2020 this is a massive increase of 323 million users. These numbers give a clear picture of how mobile phones have dominated the world and how essential it is for your booking engine to be mobile-friendly.
So make sure that your booking engine is fully optimised for mobile devices and simultaneously ensure that your website loads up fast. Be mindful to make sure that your booking process is self-explanatory because customers are critical about it. The last thing you want is to lose sales because of an unresponsive website so make sure that it is highly responsive in every sense of the word.
An online payment gateway makes life easy for the accommodation provider and the guest as well because it automates the booking process. Needless to say, how customers prefer to use their credit cards and receive an instant booking confirmation. Using an online payment gateway will save you from the trouble of manually charging for bookings or checking for credit card validity.
It is mandatory to provide high-level security to data, irrespective of whether it’s customers or yours. High-level security can be provided by making sure that your provider adheres to PCI, DSI compliance and to Strong Customer Authentication (SCA) guidelines as well.
- Multi-currency & multi-language:
Most accommodation providers target both local and international customers. When you are targeting international customers you need to make sure that your customers are able to make bookings in their preferred language and make payments in their currency of choice.
Over the years dealing with tourism providers has made us realise that a booking engine is a fundamental component for tourism operators. We also know that it is a struggle to fit a booking engine into a hotel website and make it align with your business goals. Knowing all this we are ready to end your struggle and make it work for you so feel free to get in touch with us.