If you are not getting any business then Its high time that you rethink about your overall content strategy and process. Keep in mind that in order to get more people to read your content make sure that your content is designed or written from a traveller’s point of view.
Also, always ensure that your content has a personalised touch to it regardless of whether you are posting content on your website or on your social media platforms.
Another important area when you are developing/writing content about your business is to make sure that all your content provides a source of inspiration for all your readers. So much so that they feel motivated to engage with you to inquire about the travel destination and finally go ahead with a booking.
If you are a business that targets international travellers then things might not work out in your favour this year or possibly in the new year as well. So it is better if you can shift your focus towards approaching local travellers.
Targeting local travellers means that you have to realign your content strategy and processes to make sure that you get their undivided attention.
One more thing, it is extremely important for you to have a proper CMS (Content Management System). It is important to have a proper CMS because it provides:
- Design flexibility and mobile support.
- Content can be edited easily.
- Compatible with third-party apps and plugins
- Multiple users can access.
- E-commerce and marketing features.
The CMS we use is known as Silverstripe and it is a system that breaks up your website pages into content blocks, which provides great flexibility for your content teams as it helps to modify content structure using the drag-and-drop function.
Apart from that, Silverstripe has many useful features that make life easier when creating your website to create content for your website.