I am pretty sure all you readers must be eagerly waiting for an answer to this question as it is a common problem running in the minds of most business owners.
All of you must be expecting names of advanced software as the answer for this question but that’s not the case always. Remember, it's always important to find new ways to do things but at the same time, it is very important to stick to the basics.
Don’t think too far for answers, just keep it simple and remember that the best source of valid information can only be gained by having a casual conversation with your customers. Trust me, this information is gold.
Of course, if you are busy then you may not be able to talk to your customers directly but don’t worry there are other ways you can get customer information.
One common and reliable way of getting information is to use Google analytics. If you have a call centre in place then gathering information via call recordings is simply invaluable but this option is most likely to be limited to medium to large scale businesses as many small businesses do not have the financial capacity to have call centres.
You can also use sources such as advertising platforms and sales data to understand customer preferences.