There are few methods that you can try out to leverage your business via GTTD.
1. Market your tourism business via an OTA which is partnered with Google. By doing so the technical aspects of the booking process will be looked after along with the conversation optimization of their offer page. Also, it must be mentioned that in the future GTTD will positively impact the placement of the advertisement which comes at a considerable commission.
2. Get hold of a compatible booking system that automatically generates a booking page according to Google’s strict specifications. The data transfer to Google is done behind the scene directly through a technical interface.
Things to note: So what have you gathered from these 2 methods? These 2 methods in their own roundabout way are trying to tell you that you need to give a lot of attention when choosing a booking system because it is critical to ensure that the technical setup of the booking system is in line with the technical requirements of the largest OTA’s.
Why is it necessary to have the ideal technical compatibility? Because you will have a very slim chance of hitting the top of the search results unless the technical structure of your booking system is in line to a major extent with the technical requirements of the OTA which you dreamed to get hold of.
3. In some situations, it would be wise to go ahead with a hybrid approach where your offer is listed multiple times- organically, via your booking system and connected marketing platforms.
Apart from the above methods, there are 2 other critical factors that help to market your tourism business in the best way possible via Google Search.
Tip 1: Many tourism operators want their bookings generated via Google to come through their booking systems, for example: minimizing potential customers from getting in touch with other offers or to save commission fees. How is this achievable? The only way to do this is to make sure quality content is advertised and well maintained on your booking system or on your website. As a result, there is a high possibility of getting a high ranking in Google search results.
Tip 2: Google’s algorithm considers price and rating when determining the ranking order. Therefore, you need to give a lot of attention to maintaining and updating your Google My Business profile, especially, keep a close look at the number of your reviews and your average rating because they will be displayed in the upper section of the search, and, therefore will be instrumental in getting those clicks.